How to Use Ads

With Auto Selected keywords, Shopee chooses keywords and optimises them for your Product Search Ads.

Here are some tips If you choose to use Auto Selected Keywords

1. To increase your daily orders significantly (e.g. 5-20% increase), we suggest setting up Product Search Ads for at least 20 - 40 products at once

1. Advertise recommended products with "Best Selling", "Good ROAS" or "Top Searched" tags in the Shopee Ads product selector, as they have high sales potential when advertised.
2. To learn more about what each tag means, simply click here.

2. Plan on having at least PHP175 in ads credit for each SKU you buy ads for.

1. This will allow the ads to run for 2 weeks and give us enough data to optimise your ads
2. See sections 3-5 for more details on ad optimisation.

3. Set a daily budget between PHP25 - 50

1. Some ads will perform better than others so you want to control the expense of each ad before you optimise them.

4. Check your ads after 5 - 7 days 

1. For ads that do well (i.e. have orders and ROAS that is acceptable to you), increase the daily budget.
2. We suggest you double or triple the daily budget. 
3. For ads that do not do well (no orders or ROAS is unacceptable to you), switch off auto-selected keywords
4. If you wish to continue promoting that SKU, you may want to use manual keywords or Discovery Ads.

5. Check your ads every 1 - 4 weeks

1. For ads that do well, change the budget to unlimited. 

6. If you would like to optimise the performance of your Product Search Ads more:

1. Instead of checking after 5 - 7 days, check on the 4th and 7th day.
2. For ads that do well, double or triple the daily budget.
3. For ads that do not do well 
4. If the ad has fewer than 200 impressions per day
5. Manually add keywords
6. If the ad's daily budget is reached even though it has fewer than 200 impressions, turn off auto selected keywords and add manual keywords. The cost per click is likely too high.
7. You can check whether the daily budget was reached when editing daily budget

1. If the ad has more than 200 impressions a day but fewer than 100-200 clicks, allow the ad to continue running. 
2. If the ad has more than 100-200 clicks, switch off auto selected keywords and manually add keywords.
3. For more information about optimising Keywords Ads, click here.