General Tips

How to Use Targeting Ads Right

How do I choose the right products?

Select the right products to advertise based on your business goals:


  • Grow sales 

Focus on bestsellers with great sales performance and products with great selling potential, such as promotional items


  • Boost profit

Focus on bestsellers, especially those with high profit margin


  • Increase exposure of new products

Choose new products to boost their exposure and test their market potential


As a rule of thumb, these products work best for Targeting Ads:


  • Product with a lower price but equal quality, compared to similar products by competitors 
  • Product with higher and more ratings, compared to similar products by competitors


What should I set for my bid price, budget and time length?


  • If you're new to Targeting Ads, set the minimum bid price of 0.20 per click, review ad performance after 2 weeks and increase bid price if greater ad traffic is needed
  • Use the suggested bid price for better ad exposure
  • Targeting Ads are set to "No Budget Limit" and "No Time Limit" by default. Use this setting if you like your ad to have sustained exposure. 
  • You can select "Set Budget" using Daily Budget or Total Budget to manage ad cost
  • You can select "Set Start/End Date" if you have a specific ad duration for your ad campaign (e.g. advertising during festive period) 


What is premium rate and what should I set as premium rate? 



  • Premium rate allows you to increase bid price(s) for each display location during ad set up to obtain better ad traffic 
  • For example, if your bid price is 0.10 for Similar Products and your premium rate is 50%, the final bid price for Similar Products is 0.15 = 0.10 x (100% + 50%)
  • Set a competitive premium rate if the advertised product(s) has high selling potential and high profit margin
  • If unsure, you can always leave the premium rate as 0%. Review your performance after 2 weeks and increase bid price for more traffic if performance is good


How should I review and optimize my Targeting Ads? 

Run your ads for at least 2 weeks to ensure that you have enough data for data analysis. 


  • If your ad has 50-100 clicks but no orders, consider improving the product detail page with more attractive pictures, title and description, as well as setting a competitive product price. If your ad still does not have any order after these changes, consider stopping the ad
  • If your ad has orders, you can increase the bid price if you want more traffic. If you are aiming to maximise profit, but make sure your CIR (cost income ratio) does not exceed your product profit margin.


  • CIR measures the percentage of your ad spend relative to the revenue generated by your ad
  • Check that your advertised product's CIR is lower than your product's profit margin to ensure that you are profiting from advertising
  • For example, if product A is sold at 10 and your product cost is 4, your profit margin is 60%, your product's CIR should be lower than 60% 



  • Lower your bid price if your CIR has exceeded your product profit margin
  • Find your product's CIR in the Product Statistics section of the Targeting Ads homepage

 

Appendix 


How do I set up Targeting Ads?


1. Log in to Seller Centre


2. Click on Ads

3. Click on Targeting Ads and + New Targeting Ads  


4. Select the product(s) you wish to advertise and click Confirm

  • You can add up to 10 products at once
  • Use the search function to find your product


5. Set a bid price for each product 


6. Set budget and time length for each product


7. Click Confirm


You can also mass edit the bid price, budget and time length for multiple products at the same time by clicking Mass Edit Bid Price, Mass Edit Budget and Mass Edit Time Length respectively.


8. Set Status for Targeting Ads

  • Toggle on Status to show your ad in the respective display location
  • Toggle on Status for all display locations for better ad traffic

9. Set Premium Rate for each display location

10. Click Publish Promotion


How do I monitor my Targeting Ads' performance?

Similar to Keyword Ads, you can also view the performance data for Targeting Ads. Here are some of the features you can look out for.


  • Overall statistics graph and report

At the top of the Targeting Ads homepage, you can find the overall statistics graph to help you understand the performance of all your Targeting Ads.


1. Set and view the performance of your Targeting Ads across specific time period

2. Click Export Data to download the overall performance report



  • Product performance report

The product performance report helps you to understand the performance of your Targeting Ads for each product in each display location. 


To download your Targeting Ads product performance report:



1. Select a product


2. Set the report's time period

3. Click on Export Data




How do I edit my Targeting Ads?

In My Ads, go to the Targeting Ads homepage and select the advertised product under Product Statistics.


1. To edit budget, hover over budget and click on the pencil icon

2. To edit ad duration, hover over time period and click on the pencil icon


3. To edit your bid price in respective display location, click on the pencil icon next to the current bid price and enter a new bid price

4. To edit display location, toggle on or off Status 

5. To pause or stop your Targeting Ads, click on the pause button or stop button

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