How to Use Ads
Find out more about how to set up and manage your ads to grow your business.
Help shoppers find and purchase your products with ads that appear in prominent positions on Shopee search results.
Show your ads where shoppers are most likely to see them, such as at the top of search results.
Widen your reach to potential shoppers who are searching using keywords related to your advertised listings.
Control how much you spend by setting a budget and the amount you want to bid for clicks.
Before you start, make sure that your product title, pictures and descriptions are updated.
Let Shopee manage your keywords, or add your own.
The bid price is the highest amount you are willing to pay for each click on the ad.
Your ads will run until your
1. Budget runs out
2. Ads Credit runs out
3. Ad duration comes to an end
You will only be charged when shoppers click on your ads. The cost is deducted from your Ads Credit.
To protect sellers, Shopee system auto-detects invalid clicks, such as repeated clicks from the same user or automated clicks, which you will not be charged for.
When multiple sellers bid for the same keyword, other ads may appear alongside yours on the search results page.
Your ad ranking is determined by your ad rank score. A higher rank score means a better ad ranking (i.e. closer to the top of the search results page). Your rank score is influenced by 2 factors:
1. Cost-per-click bid price is the highest price you are willing to pay when a shopper clicks on your ad.
2. Quality score is determined by:
For example, if 3 sellers are bidding for the same keyword:
A maximum of 60 Keyword Ads will be shown in search results for any single keyword, whether on mobile or desktop.
Keyword Ads are displayed as the first 2 product listings in the search results page. Thereafter, 1 ad is displayed after every 3 listings.
Keyword Ads are displayed as the first 5 product listings in the search results page. Thereafter, 5 ads are displayed after every 40 listings.
You can add or delete keywords, edit bid price or budget, shorten or extend your ad duration anytime.
You can track the performance of your Keyword Ads up to the last 90 days. Simply check the dashboard on the Keyword Ads homepage to track the number of views, clicks, orders and other metrics generated by your ads.
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Help shoppers find and purchase your products with ads that appear in prominent positions on Shopee search results.
Show your ads where shoppers are most likely to see them, such as at the top of search results.
Widen your reach to potential shoppers who are searching using keywords related to your advertised listings.
Control how much you spend by setting a budget and the amount you want to bid for clicks.
Before you start, make sure that your product title, pictures and descriptions are updated.
Let Shopee manage your keywords, or add your own.
The bid price is the highest amount you are willing to pay for each click on the ad.
Your ads will run until your
1. Budget runs out
2. Ads Credit runs out
3. Ad duration comes to an end
You will only be charged when shoppers click on your ads. The cost is deducted from your Ads Credit.
To protect sellers, Shopee system auto-detects invalid clicks, such as repeated clicks from the same user or automated clicks, which you will not be charged for.
When multiple sellers bid for the same keyword, other ads may appear alongside yours on the search results page.
Your ad ranking is determined by your ad rank score. A higher rank score means a better ad ranking (i.e. closer to the top of the search results page). Your rank score is influenced by 2 factors:
1. Cost-per-click bid price is the highest price you are willing to pay when a shopper clicks on your ad.
2. Quality score is determined by:
For example, if 3 sellers are bidding for the same keyword:
A maximum of 60 Keyword Ads will be shown in search results for any single keyword, whether on mobile or desktop.
Keyword Ads are displayed as the first 2 product listings in the search results page. Thereafter, 1 ad is displayed after every 3 listings.
Keyword Ads are displayed as the first 5 product listings in the search results page. Thereafter, 5 ads are displayed after every 40 listings.
You can add or delete keywords, edit bid price or budget, shorten or extend your ad duration anytime.
You can track the performance of your Keyword Ads up to the last 90 days. Simply check the dashboard on the Keyword Ads homepage to track the number of views, clicks, orders and other metrics generated by your ads.
Was this page helpful?
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