General Tips

Introducing Different Ad Types in Shopee

Advertising using Shopee Ads can help you achieve your business goals, be it reaching shoppers interested in your products, increasing your sales or building your brand. See which ad type is best suited to help you meet your business goals below! 


1. To Increase Awareness or Sales of Specific Products

Use Search Ads and Discovery Ads to advertise your products. 


a) Search Ads: Show your ad on the search results page. You decide which keywords will show your ad by bidding for them. Of all the ad types, Search Ads advertising your products will give you the most exposure.


b) Discovery Ads: Show your products in multiple sections of the Shopee platform to shoppers interested in products similar or complementary to yours. These sections include: Daily Discover on the homepage, Similar Products and You May Also Like on relevant product detail pages. 


Use Discovery Ads together with Search Ads so you can show your products in more places within Shopee platform. Learn more about Discovery Ads.  


2. To Increase Shop Traffic and/or Brand Awareness

Use Search Ads to advertise your shop.  


Shop Search Ads shows your shop at the top of the search results page, as well as shop voucher and products most relevant to the shopper's search term. You also have the option to customise your ad's picture and tagline.


You decide which keywords will show your ad by bidding for them. If your shop sells hair care products, you may wish to bid for “shampoo”, so that shoppers searching for “shampoo” can see your Shop Search Ad and be directed to your shop after clicking your ad.


 

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Content

1. To Increase Awareness or Sales of Specific Products

2. To Increase Shop Traffic and/or Brand Awareness