General Tips

Introducing Different Ad Types in Shopee

Advertising using Shopee Ads can help you achieve your business goals, be it reaching shoppers interested in your products, increasing your sales or building your brand. See which ad type is best suited to help you meet your business goals below! 


1. To Increase Awareness or Sales of Specific Products

Use Keyword Ads and Targeting Ads. 


a) Keyword Ads: Show your ad on the search results page. You decide which keywords will show your ad by bidding for them. Of all the ad types, Keyword Ads will give you the most exposure. Learn more about Keyword Ads


b) Targeting Ads: Show your products in multiple sections of the Shopee platform to shoppers interested in products similar or complementary to yours. These sections include: Daily Discover on the homepage, Similar Products and You May Also Like on relevant product detail pages. 


Use Targeting Ads together with Keyword Ads so you can show your products in more places within Shopee platform. Learn more about Targeting Ads.  


2. To Increase Shop Traffic and/or Brand Awareness

Use Shop Ads.  


Shop Ads show your shop at the top of the search results page. You decide which keywords will show your ad by bidding for them. If your shop sells hair care products, you may wish to bid for "shampoo", so that shoppers searching for "shampoo" can see your Shop Ad and be directed to your shop after clicking your ad. 


Soon, you will be able to customize the design of your Shop Ads, please stay tuned! Learn more about Shop Ads

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