How to Use Ads
Find out more about how to set up and manage your ads to grow your business.
Shopee experiences a surge of customers and sales leading to and during peak periods such as:
Use ads to support your goals of increasing exposure or growing sales.
If you are not running ads regularly, start advertising at least 2 weeks before peak shopping periods.
Use Search Ads and select up to 50 products at one time, then choose Auto-Selected Keywords where Shopee chooses the keywords, bid prices and optimises them for you.
Tips:
On Seller Centre via browser
On app
3. If you are away from a laptop, you can set up Search Ads or Discovery Ads for your products with your Shopee app
If you usually set a budget for your ads, increase your advertising budget by at least 50% to accommodate higher ad click volumes. On peak sales days like 9.9 and 11.11, you may want to increase it by 200%. On those days monitor how fast your budget runs out and increase your budget if needed
Alternatively, switch your budget to "No Limit" if you want your ads to always show. With this budget setting, we recommend that you also turn on auto top-up to ensure that your ads will not get turned off due to low ads credit. For more information read Top Up Your Ads Credit.
If there is a time to bid higher, it's during the peak shopping periods. During these periods, customers are more likely to purchase your products. For example, conversion rate for ads typically increase 2-3x during 9.9. Higher bids, especially for your best-selling products, will get you more exposure and sales.
For Product Search Ads:
If your advertising goals is to increase sales, follow the tips below to maximize your ads conversion.
1. Optimize your product page
Improve your product detail pages to maximize ad conversion, read the articles below for tips:
2. Improve your shop page
If you're using Shop Search Ads, showcase your best selling products prominently in your shop page using high-quality and relevant images.
3. Keep price competitive
Check and update the prices of your products to make sure they are competitive.
4. Stay in stock
Stock up your best-sellers as well as popular seasonal items to accommodate the increased demand during peak shopping periods. For example, during the Christmas season, clothing items in red, green or white tend to sell better. If you're a fashion shop, make sure you increase stocks of these items.
Last updated: 3 May 2023
Was this page helpful?
When do I start preparing for peak shopping periods?
How do I easily set up ads for peak shopping periods?
How do I budget for my ads during peak shopping periods?
Do I need to bid differently during peak shopping periods?
How can I successfully bring in more sales with my ads?
Shopee experiences a surge of customers and sales leading to and during peak periods such as:
Use ads to support your goals of increasing exposure or growing sales.
If you are not running ads regularly, start advertising at least 2 weeks before peak shopping periods.
Use Search Ads and select up to 50 products at one time, then choose Auto-Selected Keywords where Shopee chooses the keywords, bid prices and optimises them for you.
Tips:
On Seller Centre via browser
On app
3. If you are away from a laptop, you can set up Search Ads or Discovery Ads for your products with your Shopee app
If you usually set a budget for your ads, increase your advertising budget by at least 50% to accommodate higher ad click volumes. On peak sales days like 9.9 and 11.11, you may want to increase it by 200%. On those days monitor how fast your budget runs out and increase your budget if needed
Alternatively, switch your budget to "No Limit" if you want your ads to always show. With this budget setting, we recommend that you also turn on auto top-up to ensure that your ads will not get turned off due to low ads credit. For more information read Top Up Your Ads Credit.
If there is a time to bid higher, it's during the peak shopping periods. During these periods, customers are more likely to purchase your products. For example, conversion rate for ads typically increase 2-3x during 9.9. Higher bids, especially for your best-selling products, will get you more exposure and sales.
For Product Search Ads:
If your advertising goals is to increase sales, follow the tips below to maximize your ads conversion.
1. Optimize your product page
Improve your product detail pages to maximize ad conversion, read the articles below for tips:
2. Improve your shop page
If you're using Shop Search Ads, showcase your best selling products prominently in your shop page using high-quality and relevant images.
3. Keep price competitive
Check and update the prices of your products to make sure they are competitive.
4. Stay in stock
Stock up your best-sellers as well as popular seasonal items to accommodate the increased demand during peak shopping periods. For example, during the Christmas season, clothing items in red, green or white tend to sell better. If you're a fashion shop, make sure you increase stocks of these items.
Last updated: 3 May 2023
Was this page helpful?
Feedback
Feedback