General Tips

Preparing for Peak Shopping Periods with Ads

Shopee experiences a surge of customers and sales leading to and during peak periods such as:


  1. Big campaigns like 9.9, 10.10, 11.11 and 12.12
  2. Holidays such as the Lunar New Year, Hari Raya, Christmas


Use ads to support your goals of increasing exposure or growing sales. 

 

When do I start preparing for peak shopping periods? 


If you are not running ads regularly, start advertising at least 2 weeks before peak shopping periods.


  1. Starting early allows you to reach many shoppers who have started shopping in anticipation of the big festive holiday seasons
  2. You can then use the ads performance data to optimize your ads before hitting the peak shopping period. Read the articles below for ad optimization tips:


  1. a. Optimising Keyword Ads Performance
  2. b. How to Use Discovery Ads Right
  3. c. Optimising Shop Ads for Success


How do I easily set up ads for peak shopping periods?


Use Keyword Ads and select up to 50 products at one time, then choose Auto-Selected Keywords where Shopee chooses the keywords, bid prices and optimises them for you. 


Tips:

  1. Use Auto-Selected Keywords if you're new to ads, or if you want to scale up your ads without the hassle of manually managing your ads
  2. After publishing your Keyword Ads, a pop up will appear where you can set up Discovery Ads for the same products by clicking "Publish Discovery Ads"


3. If you are away from a laptop, you can set up Keyword Ads or Discovery Ads with your Shopee app

  1. In your Shopee app’s "Me" tab, tap on "My Shop" at the top left of the screen
  2. Scroll down and tap on "Shopee Ads"
  3. Tap on "Create Ads" on the Shopee Ads homepage


How do I budget for my ads during peak shopping periods?


If you usually set a budget for your ads, increase your advertising budget by at least 50% to accommodate higher ad click volumes. On peak sales days like 9.9 and 11.11, you may want to increase it by 200%. On those days monitor how fast your budget runs out and increase your budget if needed


Alternatively, switch your budget to "No Limit" if you want your ads to always show. With this budget setting, we recommend that you also turn on auto top-up to ensure that your ads will not get turned off due to low ads credit. For more information read Top Up Your Ads Credit


Do I need to bid differently during peak shopping periods?


If there is a time to bid higher, it's during the peak shopping periods. During these periods, customers are more likely to purchase your products. For example,  conversion rate for ads typically increase 2-3x during 9.9. Higher bids, especially for your best-selling products, will get you more exposure and sales


For Keyword Ads, you can use Auto-Selected Keywords that automatically adjusts bid prices for you during peak shopping periods.


How can I successfully bring in more sales with my ads? 


If your advertising goals is to increase sales, follow the tips below to maximize your ads conversion. 


1. Optimize your product page 

Improve your product detail pages to maximize ad conversion, read the articles below for tips:


  1. a. Improve your product's images and description
  2. b. Improve your product's naming and category


2. Improve your shop page 

If you're using Shop Ads, showcase your best selling products prominently in your shop page using high-quality and relevant images.


3. Keep price competitive

Check and update the prices of your products to make sure they are competitive.


4. Stay in stock 

Stock up your best-sellers as well as popular seasonal items to accommodate the increased demand during peak shopping periods. For example, during the Christmas season, clothing items in red, green or white tend to sell better. If you're a fashion shop, make sure you increase stocks of these items. 

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